Tips & Trends

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• Celebrating Small Spaces for Rejuvenation and Fitness

  Fitness and wellness for employees has become a top priority for employers across the nation, and the attention to keeping workplaces healthy and low stress has sparked innovative solutions for smaller spaces.

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• VIRTUAL FITNESS OPTIONS: BEHIND CLOSED DOORS

  As the numbers keep rising and the impact of COVID19 begins to be realized, we are turning every effort towards our primary responsibility: the health and fitness of our communities.

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• Using On-Demand Fitness Options to Keep Fitness Routines Compelling, Personal, Convenient and Custom

  Over the past few years, technology has allowed personalized coaching programs to become digitized, creating virtual classes and viral followings for certain fitness programs. However, the fitness fervor dies down when complaints surface about subscription fees that rival premium gym fees, limited libraries of stale content or inconvenient class times for true virtual participation experiences.

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• The One Piece of Fitness Equipment that Literally Everyone Uses

  If you think it's a stretch to consider the floor a piece of equipment, consider this: 66% of every fitness facility visitor spends at least 20 minutes doing exercises on the floor.

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• How Fitness Facilities Can Create Community through Accessability, Inspiration and Excellence

  You can see it on the faces of those who visit. You can sense it in the energy in the room. This is a place of engagement, belonging, action and progression.

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• Can Trendy Products Truly Transform Your Fitness Center?

  Fitness is driven by motivation. It's a fitness facilities' biggest challenge: how to capture the motivation to lose weight, work out, feel healthier, have fun, etc. in order to keep people coming through the doors (and coming back).

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• The Changing Identities and Stages of Active Aging Fitness

  No one knows what to call them. All the names are laced with negativity or second-class meaning, and this group is anything but second-class. They are over the age of 55; they are independent, confident and opinionated; there are over 950 million of them; and they command $15 trillion in annual spending. That's a big community to marginalize, offend or ignore.

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• Gamification is a Game-Changer in Fitness

  There's serious marketplace and social proof that video games are addicting, amassing more than $43 billion in video game sales this year alone. With over 164 million adults in the United States playing video games and three-quarters of all households containing at least one gamer, the art of gamification is being injected into numerous other applications, hoping to produce a fraction of the same engagement.

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• Creating/Updating Fitness Facilities? Make Sure You Time It Right.

  Whether you're building from scratch or upgrading and redesigning, creating a compelling fitness experience for your community takes organization, vision and direction, resources and coordinated timing. It's not an "off-the-shelf" purchase, so be sure to synchronize not only your own internal timing but also the timing needed by manufacturers and vendors in order to bring your vision to life.

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• Fitness and Wellness Options are Marketing Gold

  Whether you're a school or a corporate headquarters, an office or a condo complex, creating accessible fitness and wellness spaces that intrigue and inspire can return your investment up to 900%.

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• Four Need-to-Knows to Create a Stand-Out Fitness Space

  They say that the devil is in the details, and when you're building or updating a facility there are literally millions of details to manage. From details on design, to managing architects, contractors, bids, inspections, approvals and countless other items, there's justification behind the evil reputation of fine print.

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• Fitness Finds New Spaces to Grow-Outside in the Elements

  Outdoor Fitness isn't just a general term for playgrounds and walking paths, not anymore. It's the new group exercise space complete with equipment, a year-round community fitness area that doesn't need electricity or staff, is not constrained by walls, and is the hottest trend in fitness right now.